Serleep Data Protection Policy

This notice explains how we handle your personal information when you visit or make a purchase from our website, Serleep.com. We want you to know what personal information we collect, how we use it, and who we share it with.

Data We Gather About You

Upon accessing the Site, we automatically gather certain information about your
device. This includes details about your web browser, IP address, time zone, and installed cookies. In addition, we collect data about the specific web pages or products that you view, as well as information about the websites or search terms that led you to the Site and how you interacted with it. We refer to this data as "Device Information".

We collect Device Information using the following technologies:
- “Cookies” are small data files that store information about a user's browsing behavior, preferences, and settings, and include an anonymous unique identifier. Although necessary for some website functionalities, cookies can also track a user's online activities. To learn more about cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Electronic files" called web beacons, tags, and pixels are used to track browsing behavior on the Site.

When a purchase is made or attempted through the Site, certain information is collected from the user including their name, billing address, shipping address, payment information, email address, and phone number. This information is referred to as "Order Information". 

In this Data Protection Policy, the term "Personal Information" encompasses both Device Information and Order Information.

How We Use Personal Information

The collection of "Order Information" serves the purpose of facilitating the completion of orders made through the Site. This process involves the processing of payment information, arranging for shipping, and providing the customer with invoices and/or order confirmations. Such information is used solely for the purpose of fulfilling the customer's order and ensuring a satisfactory customer experience.

We also utilize the Order Information for the following purposes:  

- To communicate with you;  

- To scrutinize our orders for any probability of risk or fraudulent activity; and  

- To offer you information or promotional content related to our products or services, in conformity with your communicated preferences.

Our Site collects Device Information for multiple purposes. One of them is to mitigate risks and prevent fraudulent activities, particularly by analyzing the IP address. Moreover, this data is analyzed to enhance customer browsing experiences and interactions with the website. Lastly, it allows us to evaluate the efficiency of our marketing and advertising campaigns.

How We Share Personal Information

We may share your Personal Information with third parties to assist us in using your information as described above. For instance, our online store is powered by Shopify, and you can read about how Shopify uses your Personal Information at this URL: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to help us understand how our customers use our website, and you can learn more about how Google uses your Personal Information at this URL: https://www.google.com/intl/en/policies/privacy/. If you wish to opt-out of Google Analytics, you can do so at this URL: https://tools.google.com/dlpage/gaoptout.

Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to valid legal information requests, or protect our rights.

Behavioral Advertisement

The Personal Information that we collect from you is leveraged to provide targeted advertisements or marketing communications that will be of interest to you. In doing so, we aim to offer you a customized user experience that aligns with your interests. For a comprehensive understanding of how targeted advertising works, we recommend accessing the educational page of the Network Advertising Initiative (“NAI”) available at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you wish to opt out of receiving targeted advertising, we provide the following links to assist you:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Moreover, it is possible to opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/. We encourage you to use these links to exercise your right to opt out of targeted advertising and take control of your online experience. 

Do Not Track Signals
Please note that our Site does not currently support Do Not Track (DNT) and we do not alter our data collection and use practices even when we receive a DNT signal from your browser.

Your Rights
If you are a resident of Europe, you have the right to access the personal information we hold about you. You can also ask us to correct, update, or delete your personal information. To exercise this right, please get in touch with us through the contact information provided below.

Furthermore, if you are a European resident, we would like to inform you that we process your information to fulfill any contracts we might have with you. For instance, if you order something via our website. Additionally, we process your information to pursue our legitimate business interests as listed above. We would also like to let you know that your personal information might be transferred outside Europe, including Canada and the United States.

Data Retention
Once you place an order on the Site, we will keep a record of your Order Information unless you request us to delete it.

Changes
We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us
For any questions, complaints, or more information about our privacy practices, please contact us via email at support@serleep.com.